WHAT IT IS Lancome L'Absolu Rouge Chroma Hydrating Shaping Lip Color is an ultra-luxurious, hydrating lipstick that feels comfortable on your lips and lasts all day. 0.12 oz. Made in France. WHAT IT DOES An update on the original, it includes the same formula but features a sleek, click-to-close pack. Infused with moisture-boosting pro-xylene, this formula gives your lips a high color payoff without dryness, leaving them soft, moist and comfortable for up to eight hours. Center Core - Direct Bea