WHAT IT IS Rouge In Love High Potency Lip Color is a smooth lip color featuring a featherlight formula with high potency color and up to six hours of wear. 0 oz. Made in France. WHAT IT DOES This luminous, sensationally smooth lipstick offers full coverage and lasting shine with a single application. With lasting color and wearability, the non-drying formula keeps lips feeling comfortable all day. HOW TO USE IT Apply lipstick using a lip brush to extend. Center Core - Direct Beauty > Saks Off 5t