Introducing Red 0: a patent-pending, vegan alternative to carmine which for centuries has been the beauty industry's go-to-red pigment (produced from crushed beetles). Granting this beautiful lipstick its colour-pop hue, the name symbolises the Hourglass promise to animal welfare - zero animal by-products, zero animals harmed. "Carmine is everywhere, from food and alcohol to paint." says Hourglass' founder, Carisa. "Creating a vegan alternative felt like an impossible feat at times, but it was s