WHAT IT IS The powdery formula is entirely made of Lancôme colorful letters, as a strong tribute to the brand. 0.42 oz. Made in Italy. HOW TO USE IT Gently swirl a brush in a circular motion around the colorful letter to pick up the perfect amount of formula. Then, use the brush to apply to the top of the cheekbones, the center of the chin, the bridge of the nose and the center of the forehead. Center Core - Direct Beauty > Saks Off 5th > Barneys Warehouse. Lancôme. Color: Je M'appelle Rose.