WHAT IT IS Maison Lancôme celebrates the French art of living that has defined the rose-emblemed brand ever since it was created by perfumer Armand Petitjean in 1935. A refined aesthete and true epicurean, a lover of travel, flowers and gastronomy alike, the Lancôme founder injected the house with the values that distinguish it still today, upholding a tradition of French excellence inherited from the golden age of modern perfumery to create generous and indulgent compositions. Cra. Center Core