The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is "all hair is welcome". Centred around dry, damaged tresses, The Kure Bond Repair Mask is an intensive turnaround treatment that restores moisture and promotes healthy looking and feeling hair. Packed with bond cure technology, it targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. What's more, it is infused with plant butters (think: